How to Design the Best Logo
A logo is a symbol or like a symbol signature that depicts a certain product. A logo just by the sight of looking at it should confer a message of superiority and trust to the onlookers and the potential customers. The appropriateness of a logo can assist a company in making more sales and overall maintain their market share. The notion that is noted when a person sets his eyes on a logo should be a favorable one and not otherwise.
There are several considerations that you should make when coming up with a logo in general be it for a tear drop camping trailers or even a small business logo for instance the logo should be appealing to the onlookers. Avoid girlish colors such as pink and the like because using these in your logo might make the potential customers think that you are a joker,dull colors are the ones that show that seriousness that every product wants to be treated with,however if its a feminine product, then having a logo with bright shouting colors would be appropriate since it will create a sense of belonging to the product. Also when designing a logo it is important to try and imagine how it would look like on various platforms for example a logo might look good on a business card but when it is on a bill board it becomes distorted. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. The type of font used varies with the type of a product,if it is a toy or simple playing toys then fancy rounded font will be appropriate.
Logos especially for the small businesses should be related to the activities of the business,for example the logo should be closely associated with the mission and vision statement of the business. The human brains are made in such a way that they are able to process images and photos more quickly as compared to texts and thus using photos in your logo will make people remember your product or business more vividly. The less uncomplicated a company logo is the better it is and the more customers it will attract. The color combinations on the logo should be appealing to the human eye.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. The memorability factor is another consideration to be made. Appliance logos must include the name of the manufacturing company so that buyers can be able to identify it by its name even from afar. A specific logo to every product is of great importance a firm should try as much as possible not to copy or steal the design of another company as this would mean they do not have the originality and it might cause negative publicity for them.
Suggested Article: great post to read